“These were the first American blue jeans. The jeans that built America. And they were built in America. A time when people worked for their dreams, and their dreams worked for them.”
Last year, Levis came out with an ad campaign that, according to Forbes "Romanticized Youth Riots at the Wrong Time" (Forbes showed just how much they had their finger on the pulse of America because "the wrong time" happened to be a month before Occupy Wall Street began. Whoops.)
Speaking of impeccable timing, over a year later, Beck has released his own line of blue jeans in protest against Levis' (in hindsight, exceptionally well timed) ad-campaign.
Tying his paleoconservative sensibility of "never admitting wrongness" and overblown sense of misplaced outrage together, and lashing it with Beck's trademark sense of bizarre jingo-nostalgia, he's proud to unveil... 1791 denim.
Why 1791? Because Glenn Beck used to do a lot of cocaine back in the 80's and can't remember that small period of American history (i.e. most of it) where people were traded as property and forced to work for no pay, people were forced off of their ancestral homes by a government they had no say in, and women weren't allowed to vote.
Don't do coke, kids.